2018 GLOBAL ACE AWARDS WINNERS

 

Agency Self-Promotion

Winner: gyro, gyro "Notebooks"
Runner-Up: Earnest, Earnest "Think Small"
Honorable Mention: Stein IAS, Stein IAS "The Abominable No-Man"

B2B2C Campaigns

Winner: BBDO, GE "Shortcuts"
Runner-Up: BBDO, GE "Hello DI Age"
Honorable Mention: Stein IAS, Merck Animal Health: Bravecto "Cats are Everywhere"

Best Concept Killed by Client

Winner: Doremus, Duff & Phelps "Duff & Phelps"
Runner-Up: Earnest, IAG Cargo "A Different Kind of Campaign for a Different World"
Honorable Mention: Stein IAS, Castrol Romax "Everything You Can Expect"

Broadcast Advertising

TV Campaign
Winner: BBDO, GE "Hello DI Age"
Runner-Up: gyro, Hiscox "Courage in Film"
Honorable Mention: gyro, John Deere "Mission 2050"

TV Single Spot
Winner: gyro, The Joe Torre Safe at Home Foundation "End the Cycle"
Runner-Up: BBDO, GE "Shortcuts"
Honorable Mention: BBDO, GE "The Real Celebrities - Millie"

Can Marketing Change the World?

Winner: BBDO, GE "Balance the Equation"
Runner-Up: Earnest, Earnest "Tap for Change"
Honorable Mention: IBM, "CODERS"

Content Marketing

Individual Piece
Winner: IBM, IBM "IoT Interactive White Paper"
Runner-Up: Ogilvy & Mather, IBM "The Ripple Effect"
Honorable Mention: gyro, American Modern Insurance Group "Discover Your Yes" Decision Tree

Multiple Piece Program/Campaign
Winner: Xerox, Xerox "Set the Page Free"
Runner-Up: Doremus, Intel "SnotBot"
Honorable Mention: Doremus, Intel "The Future of AI"

Corporate Image

Brand Name
Winner: Stein IAS, ONYX Insight

Design System
Winner: gyro, Advertising Club of New York Logo
Runner-Up: Siegel+Gale, DXC Technology Visual Identity Design
Honorable Mention: Earnest, Globalscape 

Logo Design
Winner: gyro, Advertising Club of New York Logo
Runner-Up: gyro, World Connect Logo
Honorable Mention: Siegel+Gale, ConnectiveRx Logo

Creative Agency of the Year

Winner: Earnest, "Chasing Out the Humdrum in B2B Marketing"

Demand Generation Campaigns

Winner: Bloomberg, Bloomberg "The Future Lives Here"
Runner-Up: Quarry, Windstream Enterprise "WANosaurus"
Honorable Mention: Deloitte, "Deloitte’s LeasePoint™ Product"

Digital Display

Campaign (Single or Multi Format)
Winner: Doremus, DXC Technology "DXC Get it Done"
Runner-Up: gyro, Hiscox "Courage in Film"
Honorable Mention: MRM//McCann, Panasonic Mobility "Panasonic Toughbook Territory"

Single Display Ad
Winner: gyro, USG "USG Performs Under Pressure"

Single Video Ad
Winner: MRM//McCann, Verizon Wireless and Panasonic Mobility, "Verizon/Panasonic Toughbook Territory"
Runner-Up: gyro, Hiscox "Courage in Film"
Honorable Mention: Doremus, DXC Technology "DXC Get it Done"

Digital/Technology Powered Experiences

Winner: BBDO, GE "Unseen Stars"
Runner-Up: Stein IAS, Merck Animal Health: Bravecto "Fur-Ball Frenzy"
Honorable Mention: gyro, John Deere "Run Your World"

Direct Mail

Winner: Bader Rutter, Dow AgroSciences "Sentricon® System Deader Than Dead Campaign"
Runner-Up: R2integrated, Google "Google Analytics 360 ‘Meeting Maker’ Campaign"
Honorable Mention: Bader Rutter, Dow AgroSciences "PhytoGen GET Direct Mail Campaign"

Event/Trade Show Marketing

Booth Design/Experience
Winner: ignis ltd., JTI "The Future of Brands"
Runner-Up: Bader Rutter, Zoetis "Cattle Industry Annual Convention and NCBA Trade Show"
Honorable Mention: Derse, Inc., Vitamix "Vitamix @ Ambiente"

Event/Trade Show Marketing

Integrated Trade Show/Event Marketing Campaign
Winner: Doremus, Intel "National Retail Federation"
Runner-Up: gyro, John Deere "Run Your World"
Honorable Mention: gyro, Viega "The Tank is Extinct"

Proprietary Event Marketing
Winner: Bader Rutter, Bader Rutter "Innovation Experience (INEX) 2017"
Runner-Up: Fullscreen, Fullscreen "Fullscreen Confidential: Understanding Today's Multigenerational Youth"
Honorable Mention: Stein IAS, NCR "Omni-Happy"

In-House Agency of the Year

Winner: BMO Capital Markets, BMO "BMO Creative Services"

Integrated Marketing Campaigns

$1 Million Budget and Over
Winner: BBDO, GE "Balance the Equation"
Runner-Up: IBM, IBM "The Living Network"
Honorable Mention: Xerox, Xerox "Set the Page Free"

$250,000-$1 Million Budget
Winner: Doremus, Intel "The Future of AI"
Runner-Up: Doremus, Corning "Incredibly Tough"
Honorable Mention: Quarry, Windstream Enterprise "WANosaurus"

Under $250,000 Budget
Winner: Doremus, Intel "SnotBot"
Runner-Up: Earnest, EVO Payments "Tickling the Techies"
Honorable Mention: gyro, Viega "The Tank is Extinct"

2018 “Clausen” Best in Show Winner: BBDO, GE "Unseen Stars"

Internal Activation

Winner: gyro, gyro "Notebooks"
Runner-Up: Agency Ingram Micro, Ingram Micro Sales "Ingram Micro-Call Your Customers"
Honorable Mention: gyro, Grant Thornton "Status Go"

Microsites

Winner: Earnest, Earnest "Think Small"
Runner-Up: gyro, Nucor "Engineer of You"
Honorable Mention: gyro, Viega "Freakish Performance"

Mobile - Apps

Winner: BMO Capital Markets, BMO Capital Markets "Global Metals & Mining Conference App"
Runner-Up: Stein IAS, Merck Animal Health "Fur-Ball Frenzy"

Out of Home

Campaign
Winner: gyro, Hiscox "Courage in Film"
Runner-Up: Doremus, NetApp "Data Visionaries"
Honorable Mention: Doremus, DXC Technology "DXC Get it Done"

Single Ad
Winner: Doremus, DXC Technology "DXC Get it Done"
Runner-Up: gyro, Hiscox "Women vs. The Glass Ceiling"

Print Advertising

Campaign
Winner: gyro, Joe Torre Safe at Home Foundation "Hidden Damage"
Runner-Up: Eric Mower + Associates, Detroit Diesel Corporation "Inner Strengths Campaign"
Honorable Mention: Doremus, DXC Technology "Get it Done"

Single Ad
Winner: Laughlin Constable, UATP "The New Power of Payment - Space Alien"
Runner-Up: Laughlin Constable, UATP "The New Power of Payment - Pirates"
Honorable Mention: Stein IAS, Stein IAS "Post-Modern Long Copy Ad"

Sales Enablement

Analog
Winner: gyro, Viega "Freakish Performance"
Runner-Up: Doremus, Nilit "Sensil Launch"

Digital
Winner: gyro, Nutrien "eKonomics"
Runner-Up: Stein IAS, Merck Animal Health "Fur-Ball Frenzy"
Honorable Mention: The Mx Group, Tempur Sealy "Online & App Cutaway Tool"

Social Media Campaigns

Winner: Doremus, Intel "The Future of AI"
Runner-Up: BBDO, GE "Power Couples"
Honorable Mention: Bader Rutter, Dow AgroSciences "Sentricon® System Deader Than Dead Campaign"

The Craft Categories

Art Direction
Winner: BBDO, GE "Unseen Stars"
Runner-Up: Earnest, Earnest "Misys, Samsung and Moneypenny"
Honorable Mention: BBDO, GE "Shortcuts"

Copywriting
Winner: BBDO, GE "The Real Celebrities - Millie"
Runner-Up: BBDO, GE "Hello DI Age"
Honorable Mention: Stein IAS, Stein IAS "Stein IAS Website"

Photography/Illustration
Winner: BBDO, GE "Unseen Stars"
Runner-Up: gyro, gyro "Group. Mind. Set." White Paper
Honorable Mention: gyro, USG "What's Hiding in Your Floor?"

VFX
Winner: BBDO, GE "Unseen Stars"
Runner-Up: Doremus, Intel "The Future of AI"
Honorable Mention: Stein IAS, Merck Animal Health: Caninsulin "Sugar and Spike: The Diabetic Duo"

Video

Longer-Form
Winner: Ogilvy & Mather, IBM "The Ripple Effect"
Runner-Up: Earnest, Samsung "Do Bigger Things"
Honorable Mention: Doremus, Corning "Incredibly Tough"

Short-Form
Winner: Doremus, Intel "Piano"
Runner-Up: PJA Advertising + Marketing, HomeGrown Cotton "Welcome to Cotton Country"
Honorable Mention: Doremus, Corning "Foraging"

Websites

Winner: PJA Advertising + Marketing, HomeGrown Cotton
Runner-Up: Vertic A/S, ROCKWOOL Group "Digital Transformation/New.Com"
Honorable Mention: Siegel+Gale, HMH "Website Redesign"

The “Clausen” Best in Show

Winner: BBDO, GE "Unseen Stars"

 

Event Sponsors