Art Director | Doremus
Debbie joined Doremus and the advertising world 7 years ago, making quite a career shift coming from the world of fashion. She likes to take her previous design life and mix it into the complexity of the B2B solutions she now creates. She has worked on a range of clients including: Visa, Johnson & Johnson, DXC Technology, O-I, Nilit, US Bank, SunLife Financial and many more.
Senior Creative Director, SV | BBDO
Simon's advertising career has taken him from the sunny shores of Sydney to the streets of New York and London. He finished a Bachelor of Arts degree in Professional Writing before beginning his copywriting career at Saatchi and Saatchi Sydney in 1996, then moved to boutique Sydney agency Foster Nunn Loveder. In 2000, Simon grabbed the opportunity to tackle New York and truly global brands like IBM, American Express, Stoli, Foster’s, Minute Maid, and Motorola, primarily at Ogilvy and Mather New York where his experience ranged across the full spectrum of trad-digital work. In 2011, he moved to London as Global Creative Director for BlackBerry at AMV BBDO, then in 2014 transferred back to BBDO New York as Senior Creative Director/SVP on AT&T. Simon's work has been recognized across all media at all the shows that matter, culminating in a nomination at the 2009 Emmy awards for Outstanding Commercial. Simon has also judged work at shows like the Australian Writers and Art Director’s (AWARD) and global EFFYs.
Head of Content | IBM
George Hammer believes we are in the golden age of content but face a war for attention. Today's content has to be exceptional; platform agnostic and audience specific. As a data-driven storyteller, George's mission is to unite brands and audiences with content that builds relationships and drives action.
George and his team of content gurus work together to develop content programs and strategies that connect IBM with its audiences and provides the information and tools they desire. Prior to joining IBM, George was the SVP of Content at Digitas, where he oversaw campaigns for clients such as Accenture, HP, GE, LEGO and American Express. He also worked at Discovery where he led the brand's content efforts for its digital channels. He spent the earlier part of his career launching a new media startup and working in agencies / consulting.
George is an undergraduate of Indiana University where he received his B.S., from the Kelley School of Business, and a graduate of the University of a Chicago where he received his MBA. Something personal and not corny... George spent 8 years in the improv circuit in Chicago performing regularly at venues like Second City. When he finds time, he runs, mostly from his household chores, to play with his daughter and Labrador retriever.
Executive Creative Director | Intel
Teresa Herd is vice president, global creative director at Intel Corporation, responsible for defining and leading Intel’s global creative vision. This includes providing creative expertise and leadership across all communication channels globally to increase brand value and create demand for Intel products. As creative director, Herd oversees all creative development – for advertising, collateral, brand and website – leading a global and integrated creative process across all geographies.
Over the past three years Herd has also built an integrated team composed of internal resources in the Agency Inside as well as a strong production and content creation arm called Intel Global Production Lab. She also works with a stable of external agencies. Herd’s vision is to bring the best talent to bear on any given project, where they sit is not of significance. Using this model Herd has driven the creative to rebrand Intel, launching Jim Parsons as the most successful campaign in Intel’s history, Grammys program with Lady Gaga, Superbowl 51 Drone Halftime show and the 2018 Winter Olympic Drone show and campaign. Herd was recognized by AdAge in the Top 50 most creative people for 2016 and Intel’s Agency Inside was recognized as “the top internal agency” by AdAge for 2017.
Creative Director, Co-Founder | Velocity Partners
Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency and Content Marketing Institute Agency of the Year 2016. Doug has written a lot about content marketing including the B2B Content Strategy Checklist, Insane Honesty in Content Marketing and Crap: Why the Biggest Threat to Content Marketing is Content Marketing.
Senior Creative Director, SVP | BBDO
John LaMacchia is Senior Creative Director, SVP at BBDO NY where he and his creative partner run AT&T Business and the AT&T Corporate account. Before BBDO John and his partner ran BlackBerry and FedEx globally out of AMV BBDO London. LaMacchia started his career at Ogilvy NY spending eleven years honing his craft and climbing the ranks to Creative Director, Senior Partner on a variety of accounts including American Express, IBM, Motorola, TriBeCa Film Festival, Perrier and Stolichnaya. He has worked with A-list talent including Robert De Niro, Tina Fey, Errol Morris, and Martin Scorsese. He has been awarded at every major award show. In 2009, LaMacchia was nominated for an Emmy for his work with American Express.
Group Creative Director | Ogilvy
John Long has held creative posts in Los Angeles, Austin, and New York. At Ogilvy, he currently leads creative on a group of accounts including UPS, IKEA, IHG and Barclays and previously led the Starbucks, Southwest Airlines, Jägermeister and Chemours accounts. John came to Ogilvy from Code and Theory, where co-led brand creative and helmed some of the agency’s highest-profile initiatives such as “Peace Whopper” for Burger King and “No Maybes” for Maybelline New York. Prior to Code, he was Creative Director at Huge’s flagship office in Brooklyn where he led Nestlé, Pizza Hut, DICK’S Sporting Goods and TD Ameritrade. A writer by trade, John’s received over two dozen industry awards and has been published in The Drum, Campaign and McSweeney’s Internet Tendency. He and his wife Jodie live with the two biggest Nintendo fans in the tri-state area, Allen and Thomas, and a treat-addicted Jack Russell/Beagle named Twix in Bedford, New York.
SVP, Group Creative Director | McCann Worldgroup
For over 20 years Peter has helped brands relate to specialist audiences. From banks to construction firms and from telecoms to hospitals, he seeks out the purpose these institutions serve in the lives of professionals, and looks for the emotional drivers that make these folks care. He is currently one of the creative leads for State Street at McCann.
Associate Creative Director | PJA Advertising and Marketing
From Wells, Rich, Greene to Mullen to my current position at PJA, I’ve had the good fortune to work with legends of the industry, make a few close friends, and produce work that’s been recognized by the Caples Awards, Lürzer’s Int’l Archive, The One Show, and more. But after more than 25 years helping start conversations for clients as diverse as BMW, Corning Life Sciences and Timberland, what has left an indelible impression is how lucky we are to rub shoulders with people whose creativity changes the world through healthcare and technology – and celebrate it with our own.
Chief Content and Experience Officer | Stein IAS
Passionate storyteller. Pop culture geek. Digital neurotic. Diet Dr. Pepper addict. Just a few of the ways to describe the multifaceted guy in glasses who spearheads Stein IAS’ global content and experience practice. In his position, Michael also serves as Stein IAS Americas’ executive creative director. With two decades of experience as a writer, director, strategist and performer, Michael is on a mission to help B2B brands of all kinds embrace cutting-edge creative technology to power their marketing and customer experience. Over the past several years, Michael has proudly helped drive results-driven, award-winning initiatives for clients including Boeing, Oracle, Merck, CBOE, Korn Ferry and Western Union – and helped lead Stein IAS to be honored as ANA Business Marketing Agency of The Year the past three years.
Executive Creative Director | gyro
He’s won everything from Emmy’s to Cannes Grand Prix. Has worked in 4 continents and one sub-continent. Has been part of the creative ascendance and turnarounds of several agencies. Has judged spoken at several shows around the world. But most importantly he can claim to be a personal friend of Victor Rios.
Executive Creative Director | Siegel+Gale
Anne brings 20 years of strategic branding and design experience and an expert sensibility to the solutions, strategies and stories she delivers to clients. As the executive creative director in New York, Anne oversees and sets the tone for all creative. Leading with simplicity and decisiveness, she cultivates a diverse, strong and business-savvy creative team that can visually express any business strategy and simplify any challenge. She works directly on Siegel+Gale’s largest and most impactful client engagements, including Hewlett Packard Enterprise, CVS Health, DXC, P&G, GE and eBay. Additionally, her contributions have been vital to our long-standing position as American Express’s brand agency of record. Anne’s work has been featured in Communication Arts, Graphis, Print, the AIGA Design Journal, the Transform Awards, the Creativity Awards, the ANA Reggie Awards, the BMA ACE Awards and many more. She lives in Montclair, New Jersey, with her three kids and Goldendoodle, Fergus.
Managing Partner | Earnest
Chris has spent over 20 years in marketing, working with organizations such as Google, Vodafone, Samsung, Walgreens Boots Alliance, BT, Fujitsu, Centrica, Kaspersky, RBS, SAP and Allianz. Chris founded full service agency Earnest in 2009 to help B2B marketing step out of the shade and stop being labeled a poor cousin to FMCG. It’s an ongoing mission... He is passionate about harnessing real human insight for marketing benefit – studying Behavioural Economics and psychology to help make it happen.
In his spare time, Chris chairs the UK’s Business Agency Council and is on the founding Board of the Business Marketing Collective, and is a member of the DMA B2B Council.
Group Creative Director | Huge
From a 5-hour, 45-minute pre-roll of the worst flight ever to a rock-slinging robot that people control from home, Sara Worthington finds interesting ideas first, then figures out how to make them happen. No matter the problem, she always pushes to find the most engaging and innovative solution. The idea and the insight are the most important things to her. Sara also strives to create a culture that is hard working, fun and inclusive.
Currently A GCD at Huge in Brooklyn, she is leading a team across several different brands, helping Huge bridge the gap between traditional and digital. Previously Sara was the Creative Director at Pereira O'Dell NY, but she has worked at agencies including: Goodby, Silverstein and Partners SF, Eleven Inc. SF, and JWT NY. In her years of working in advertising Sara has worked on a variety of brands and Her campaigns have been recognized at the industry awards shows such as Cannes, the One Show, Andy awards, AICP, and many other notable industry publications. Several of her campaigns have received national press coverage and have been shared widely online.
Executive Creative Director
Vito Zarrillo was most recently the Executive Creative Director of gyro New York and responsible for the entire creative output of the agency. He began his advertising career at Doremus as an art director on Ace Group, Rabobank, United Technologies, McGraw-Hill, and WNYC radio. From there, he moved to Cline Davis Mann’s digital arm working on pharmaceutical clients such as Genentech and Pfizer. The pull of more general and B2B focused communications brought him back to working on global clients such as LG, Midori, and Knoll Furniture at Fathom Advertising.
During his years at gyro:NY, was responsible for creating some of the agency’s most iconic work to date including Time Inc., Medidata, Hewlett Packard Enterprise, TD Ameritrade Institutional, and Hilton brands. Vito’s non-profit experience includes International Rescue Committee (IRC) and Joe Torre’s Safe at Home Foundation.
Vito is driven to inspire those around him to incessantly think about client business problems and to craft smart, effective, beautiful pieces of communication to solve those problems. In doing so he has won D&ADs, ADDYs, Webbys, Effies, Global ACEs, B2s and the Art Directors Club. He is proud of his awards, but even prouder of the results he has delivered for his clients. Vito is a proud to be an Executive Committee board member of ANA Business Marketing NYC.