8:30 – 9:00AM

Arrival, Light Breakfast & Networking


9:00 – 9:05AM

Welcome

Tom Stein, Chairman and Chief Client Officer, Stein IAS; President, ANA Business Marketing NYC


9:05 – 9:10AM

Introduction

Allison Knapp Womack, SVP & CMO, Enterprise Community Partners


9:10 – 9:40AM

Session 1

Leading Forward

Beth Comstock, Author, Former Vice Chair, GE

The world will never be slower than it is today. Confronting today’s accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock every person’s potential. In our opening keynote, Beth Comstock, the former Vice Chair and head of marketing and innovation at GE, will share lessons from her thirty-year career as the change-maker in chief, navigating the space between the established and the unproven. As the woman who initiated GE's digital and clean-energy transformations, and its FastWorks methodology, she challenged a global organization to not wait for perfection but to spot trends, take smart risks and test new ideas more often. Offering insights from her new book, “Imagine It Forward: Courage, Creativity, and the Power of Change”, Beth will show how each one of us can—in fact, must — become a “change maker.”


9:40 – 10:15AM

Session 2

How “Fearless Girl” Gave Rise to Greater Gender Diversity

Dominica Ribeiro, Head of Institutional Marketing, North America, State Street Global Advisors

We’ve all seen the image: A brave little girl facing Wall Street’s famous Charging Bull. In just 12 hours after her placement in New York City’s financial district, Fearless Girl generated more than one billion impressions on Twitter alone. At last year’s NY Regional Conference, State Street Global Advisors’ John Brockelman presented the creation and initial impact of the now-iconic ‘Fearless Girl’ – in the market and internally at State Street Global Advisors – and how the initiative advanced the company’s important mission to increase inclusion of women on boards of directors. This year, hear from Dominica Ribeiro, Head of Institutional Marketing, North America about how ‘Fearless Girl’ helped the firm – one of the largest asset managers in the world – take bold action to promote greater gender diversity in senior leadership, in the investment world and within its own senior leadership. Learn about the innovative thinking that gave rise to “Fearless Girl”, and how the firm measured her business impact.


10:15 – 10:20AM

Are We There Yet?! A Look at How Far We’ve Come

ANA BMNYC Board Advisors


10:20 – 10:55AM

Session 3

The Journey is the Destination: Perspectives on Leading, Growing and Succeeding.

Jenny Rooney, Editor, Forbes CMO Network (Moderator)

Adrienne Fasano, Chief Marketing Officer, Cushman & Wakefield

Tyrona Heath, Global Lead, Agency and Partner Education, LinkedIn

Judith Toland, VP, Chief Marketing Officer, Life Fitness

Becoming a successful leader requires great mentors and role models; this panel boasts four of them. Hear first-hand from these distinguished senior marketers as they discuss what it means to be a leader, how they’ve learned and shaped their leadership approaches, who’s helped them along the way, what they’ve found most challenging and rewarding, and why they believe they have succeeded. They’ll also impart their advice for emerging leaders and share what they think women need most in order to grow and thrive in management.


10:55 – 11:25AM

Session 4

View from the Valley

Dara Treseder, Chief Marketing Officer, GE Business Innovations & GE Ventures, GE

Silicon Valley can be a challenging place for women, but it’s a terrific source of inspiration and insight as well. In this keynote, Dara Treseder, the Chief Marketing Officer of GE Business Innovations & GE Ventures, will discuss how she’s applied the best practices of Silicon Valley to persist and lead in disruptive times. A millennial CMO with a fresh perspective, Dara will also share her views on the skills leaders in marketing, media, and advertising need to engage their customers and build more diverse and innovative organizations‒at long last.


11:25 – 11:40AM

Break & Refreshments


11:40AM – 12:15PM

Session 5

Why Who You Invite – or Don’t Invite – to the Marketing Table Matters

Liz Taylor, Chief Creative Officer, FCB Chicago

The world today is incredibly diverse and complex. To engage and connect meaningfully with consumers, companies need to recognize the value of representation and diversity of thought. Perspectives from people across all ethnicities— and all cultural, religious and socioeconomic backgrounds — are key to driving change through creativity.

In this session, Liz Taylor, chief creative officer of IPG agency FCB Chicago, discusses the importance of who you invite – or don’t invite – to the marketing table, and how the makeup of the entire table, not just one seat, can impact business and shape culture. To illustrate this concept, she names five creative collaborators who represent her “ideal” marketing table, and connects their unique cultural perspectives to actual advertising campaigns that drove impactful change.


12:15 – 12:20PM

Are We There Yet?! Taking the Steps Towards Diversity, Inclusivity & Good Taste

ANA BMNYC Board Advisors


12:20 – 12:50PM

Session 6

Where Do We Go from Here? A New Generation of Leaders on Women, Men and Work.

Michael Ruby, Chief Content and Experience Officer, Stein IAS (Moderator)

Michael Todd Cohen, Editor in Chief, Industry Marketing Content, IBM 

Liana Guzmán, Chief Operating Officer, Blockchain

Conner Huber, Chief Strategy Officer, mcgarrybowen

For the marketing world to continue to progress, we need to dedicate ourselves to promoting gender equality, increasing inclusion, and advancing women in leadership positions. At the same time, as the #MeToo movement brings much-needed correction to our industry’s culture, we must remain committed to making sure #TimesUp for workplace discrimination, harassment and abuse. But how does this change manifest? Is the change coming quickly enough? And, with progress, what new challenges are arising? In this candid discussion, a panel of Millennials/Xennials from the new generation of marketing leaders will offer their fresh perspectives on the changes they’ve witnessed in their careers and the positive transformation that lies ahead.


12:50 – 1:20PM

Session 7

Climbing the Non-Linear Leadership Ladder

Toni Clayton-Hine, Former SVP, Chief Marketing Officer, Xerox

For women and men seeking leadership roles today, advancing your career does not have to be as linear as it once was. Today, many companies are looking to hire and elevate people based on a collection of experiences rather than deep expertise in one area, and marketing is no exception. In this session, Toni Clayton-Hine, former Chief Marketing Officer at Xerox, will share her experience of working her way into her current leadership role and getting a seat at the corporate table.  The session will cover her perspective on the typical challenges women face moving up the corporate ladder and what she looks for when hiring people in marketing and communications roles. 


1:20 – 1:30PM

Closing Remarks

Tom Stein, Chairman and Chief Client Officer, Stein IAS; President, ANA Business Marketing NYC


1:30 – 2:30PM

Lunch, Cocktails & Networking – Ogilvy Rooftop