The Grass is Always Greener. A B2B and B2C Agency Face-Off.
tuesday, june 19
5:30 PM – 7:30 PM EDT
The Wall Street Journal
1211 Avenue of the Americas
New York, NY
It's human nature. The grass is always greener on the other side. On June 19, the ANA Business Marketing NYC Intersections Series will explore how B2B and B2C agencies see each other across the fence. Do they face the same business challenges on behalf of their clients? Do they address these challenges in the same way or differently? Do B2C agencies really have all the fun? Through a lively discussion we will uncover how each needs to evolve in order to better align with the complexities of today's marketplace. Can these two disciplines learn from each other or are their worlds just too different? Our expert panel will consist of two senior-level creative and strategy teams — one from a leading B2B agency, and one from a leading B2C agency.
Join us for a stimulating evening of networking, cocktails, and conversation.
5:30-6:00PM: Check-in and Networking
6:00-7:00PM: Intersections Program