What Goes 'Round...Reimagining the Media/Marketer Relationship in a Digitally Transformed World
Wednesday, June 19
5:30 PM – 7:30 PM EDT
The Wall Street Journal
1211 6th Avenue
New York, NY
B2B media companies have been in the throes of digital transformation for years. B2B marketers and agencies are undergoing their own ongoing transformations. Going forward, what does success look like for media organizations, marketers and agencies as they work together in a digitally transformed world? Find out at this first Intersections co-presented by ANA Business Marketing NYC and Connectiv, the Business Information Association. Get essential insights from Jason Abbate, Director of Interactions, Stein IAS; Russ Findlay, CMO, Hiscox; Kate Spellman, CMO, Questex; and Tony Uphoff, President and CEO, Thomas as they address such questions as:
Does the value of audience engagement and editorial expertise trump programmatic efficiency?
If many B2B brands now function as publishers in their own right, what is the role of “publisher” publishers?
What are exemplars of publisher-marketer-agency relationships that indicate a future paradigm?
Join us for a stimulating evening of networking, cocktails, and conversation.
5:30-6:00PM: Check-in and Networking
6:00-7:00PM: Intersections Program