What Goes 'Round...Reimagining the Media/Marketer Relationship in a Digitally Transformed World

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Wednesday, June 19

5:30 PM – 7:30 PM EDT
The Wall Street Journal

1211 6th Avenue
9th Floor

New York, NY

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B2B media companies have been in the throes of digital transformation for years. B2B marketers and agencies are undergoing their own ongoing transformations. Going forward, what does success look like for media organizations, marketers and agencies as they work together in a digitally transformed world? Find out at this first Intersections co-presented by ANA Business Marketing NYC and Connectiv, the Business Information Association. Get essential insights from Jason Abbate, Director of Interactions, Stein IAS; Russ Findlay, CMO, Hiscox; Kate Spellman, CMO, Questex; and Tony Uphoff, President and CEO, Thomas as they address such questions as:

  • Does the value of audience engagement and editorial expertise trump programmatic efficiency?

  • If many B2B brands now function as publishers in their own right, what is the role of “publisher” publishers?

  • What are exemplars of publisher-marketer-agency relationships that indicate a future paradigm?

Join us for a stimulating evening of networking, cocktails, and conversation.

Agenda:

  • 5:30-6:00PM: Check-in and Networking

  • 6:00-7:00PM: Intersections Program

  • 7:00-7:30PM: Networking

Speakers:

Jason Abbate Director of Interactions  Jason Abbate has led go-to-market strategies and tactics at leading B2B agencies including Stein IAS and The Mx Group, integrating martech and adtech with demand generation frameworks to help B2B clients engage audiences across the buyer journey.

Jason Abbate
Director of Interactions

Jason Abbate has led go-to-market strategies and tactics at leading B2B agencies including Stein IAS and The Mx Group, integrating martech and adtech with demand generation frameworks to help B2B clients engage audiences across the buyer journey.

J. Russell Findlay Chief Marketing Officer  Russell Findlay is the CMO of international specialist insurer Hiscox. He is also the President of the Hiscox Foundation USA, the company’s non-profit charitable organization. Prior to Hiscox, he was the CMO of Major League Soccer.

J. Russell Findlay
Chief Marketing Officer

Russell Findlay is the CMO of international specialist insurer Hiscox. He is also the President of the Hiscox Foundation USA, the company’s non-profit charitable organization. Prior to Hiscox, he was the CMO of Major League Soccer.

Kate Spellman Chief Marketing Officer  Kate is responsible for accelerating growth in marketing services and audience engagement at Questex. She brings a track record to driving rapid growth in marketing services revenue. Kate was most recently President of Informa Engage.

Kate Spellman
Chief Marketing Officer

Kate is responsible for accelerating growth in marketing services and audience engagement at Questex. She brings a track record to driving rapid growth in marketing services revenue. Kate was most recently President of Informa Engage.

Tony Uphoff President & CEO  Tony is President and CEO of Thomas, a leading data, platform and technology company for the industrial marketplace. Before Thomas, Tony held leadership positions at Business.com, UBM Techweb and VNU Media’s Entertainment Group.

Tony Uphoff
President & CEO

Tony is President and CEO of Thomas, a leading data, platform and technology company for the industrial marketplace. Before Thomas, Tony held leadership positions at Business.com, UBM Techweb and VNU Media’s Entertainment Group.