On the Edge of Opportunity: Marketing to Next-Gen Investors

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thursday, october 18

5:30 PM – 7:30 PM EDT
Seeking Alpha, Inc.

52 Vanderbilt Avenue
13th Floor

New York, NY

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Millennials tend to be optimistic. GenEdge tends to be pragmatic. Both demand authenticity and social involvement from the brands they invest in and engage with. And both represent massive opportunity for financial services marketers – and all marketers – who are armed with the right insights.

On October 18, Seeking Alpha and ANA Business Marketing NYC will provide a wealth of insight into changing generational dynamics at “The Edge of Opportunity: Marketing to Next-Gen Investors.” With the much-anticipated “great wealth transfer” underway, attendees will hear from top marketers and experts about the strategies to succeed with next-gen investors and decision makers.

Join us for a stimulating evening of networking, cocktails, and conversation.

Agenda:

  • 5:30-6:00PM: Check-in and Networking

  • 6:00-7:00PM: Intersections Program

  • 7:00-7:30PM: Networking

Speakers:

 Elyssa Gray  Vice President Brand, Betterment

Elyssa Gray

Vice President Brand, Betterment

 Kate Gunning  Global Head of Brand Strategy & Activation, J.P. Morgan

Kate Gunning

Global Head of Brand Strategy & Activation, J.P. Morgan

 Jessica Zall  Global Head of Marketing – Trading & Wealth, Refinitiv

Jessica Zall

Global Head of Marketing – Trading & Wealth, Refinitiv

 

Moderator:

 George Moriarty  Executive Editor, VP Content, Seeking Alpha

George Moriarty

Executive Editor, VP Content, Seeking Alpha