Regional Conference Speakers

 
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Toni Clayton-Hine | Former SVP, Chief Marketing Officer, Xerox Corporation

Toni Clayton-Hine is the former Senior Vice President, Chief Marketing Officer for Xerox Corporation where she was responsible for overall marketing strategy, brand management, and increasing awareness, consideration, and demand for the company and its offerings to deliver profitable growth. 

With over 20 years in sales and marketing at B2B companies, her experience covers a broad range of expertise including multi-channel go to market strategy, corporate brand management, product marketing, field sales and marketing, and an obsession with customer engagement, experience, and demand creation that delivers results.

Toni serves on the Board of Directors for CompTIA, the Computing Industry Trade Association, and is a member of their Audit, Finance and Investment Committee. 

Toni joined Xerox in 2013 as the Vice President of Global Marketing and Value Proposition for Channel Partner Operations.  In that role, she was accountable for SMB customer and partner value proposition, demand generation, as well as content and communications that enabled Xerox and its partners to drive revenue from Small and Midsize Businesses.

Prior to joining Xerox, Toni served as the Vice President, Worldwide Marketing for the $200 Million Data Management division of CA Technologies, which now operate as the standalone companies erwin, Inc. and Arcserve, Inc.  She was responsible for all aspects of marketing from field marketing to brand management.  She also held the position of Vice President of Global Partner Marketing where she was responsible for driving a consistent partner experience, communications and demand generation for all indirect routes to market.

Before joining the technology vendor community, Toni co-founded The Institute for Partner Education & Development (IPED), the research and consulting division of The Channel Company (formerly United Business Media). With full P&L responsibility, Toni oversaw the creation and delivery of all services, working with companies from start-ups to global technology leaders to help them shape and execute their channel strategy. 

Toni spent the first half of her career in sales, progressing from an individual contributor to national sales management and held the position of Associate Publisher for CRN, formerly Computer Reseller News.  

Toni lives in New York with her husband and two daughters and loves to travel with her family.

 
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Michael Todd Cohen | Editor in Chief, Industry Marketing Content, IBM

Currently lead a team of award winning journalists, producers and directors at IBM Industries, creating client-centric content at the heart of telco, retail, government, manufacturing, travel and transportation.

Recently, Michael was VP / Content Director at Digitas. He specialized in branded content, working across American Express, NBCU, Pitney Bowes, GE Power and others.

Through his work on the Digitas Studios team, MTC created and oversaw content programs with multiple publishers and production resources including The Atlantic, Vox Media, Mashable, ESPN and CNN — garnering both Best of BrandTale and Nudge’s Best Native Ads of 2016.

As Senior Producer, Program Development at HLN he oversaw branded projects including Growing America: A Journey to Success -- an HLN and Holiday Inn original series hosted by Ty Pennington and the T-Mobile #UnleashedMoment that built on user generated content to tell stories across all screens.

Prior to HLN, Michael worked with Suave and Huffington Post to produce branded content as part of the series "Glam4Good" -- empowering women by unveiling their inner and outer beauty.

Earlier, Michael produced and wrote episodes of CNN's "The Next List" including subjects like street artist Tristan Eaton, MacArthur Fellow Ubaldo Vitali and Blue Man Group.

 
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Beth Comstock | Author, Former Vice Chair GE

Beth Comstock is a change maker. Her mission is to understand what’s next, navigate change and help people and organizations do the same.  By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to GE Vice Chair. 

In nearly three decades at GE, she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, seeded new businesses and enhanced GE’s brand value and inventive culture. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. 

Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She graduated from the College of William and Mary with a degree in biology. 

Her first book, Imagine it Forward, is about working (and living) on the front lines of change and it will be out September 18, 2018.

 
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Adrienne Fasano | Chief Marketing Officer, Cushman & Wakefield

Adrienne Fasano is the Chief Marketing Officer at Cushman & Wakefield. In the role, she leads the marketing and corporate communications function for North, Central, and South America, partnering with executive management to develop and execute a strategy that aligns with global initiatives, supports the achievement of business objectives and financial targets, and promotes Cushman & Wakefield and its capabilities across 120 offices in nine countries. Ms. Fasano played a critical role in the launch of Cushman & Wakefield’s new brand and corporate identity following its merger with DTZ in September 2015. She resides in Chicago, IL with her husband and four children.

Ms. Fasano has 24 years of strategic marketing and sales leadership experience. Before joining Cushman & Wakefield, she was Executive Vice President, Senior Director of Central Region Marketing at JLL, where she held responsibility for the development and execution of a marketing strategy for the firm’s US Central Region businesses. Prior to assuming that position, she was Senior Vice President, National Director, Midwest Marketing at JLL.

Ms. Fasano also spent three years as Vice President, Director of Marketing at World Business Chicago. In that position, she enhanced Chicago’s brand equity and awareness worldwide by developing and executing a marketing and communications strategy. Before that, she was Commissioner, Director of Graphics and Services for the City of Chicago, where she directed all in-house marketing and print production operations supporting city program/service marketing efforts. Ms. Fasano began her marketing career as a Global Business Director at Motorola, where she drove global sales and marketing activities for a courier market that generated $35 million in annual revenue.

 
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Liana Guzmán | Chief Operating Officer, Blockchain

Liana is a member of the executive leadership team at Blockchain, the leading software platform for digital assets. As COO, Liana is responsible for all outward facing aspects of the business, including Strategy, Partnerships, Expansion, Operations, Talent, Marketing and Communications. Before joining the ranks at Blockchain, Liana headed up Branding and Communications at Axiom, a professional services firm, and helped them grow to a $250 million dollar industry leader with 2000 people in 17 offices globally. 

Liana’s philanthropic work earned her a spot on the New York Observer’s “Top 20 Philanthropists under 40” list alongside Olivia Wilde, Zac Posen and Carmelo Anthony, among others. In her free time, she likes to spend time with her son, daughter and wife. A fan of dichotomies (which she blames on a childhood split between San Juan, Puerto Rico and Guilford, CT), Liana may be the only country music-loving, mean rice and bean-making francophile.

 
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Tyrona (Ty) Heath | Global Lead, Agency and Partner Education, LinkedIn

Tyrona (Ty) Heath is the Global Lead for Agency and Partner Education at LinkedIn and the President of LinkedIn's Black Inclusion Group (BIG). With an MBA in Marketing and Management from Emory University’s Goizueta Business School and an International Economics degree from Georgetown University, Ty also was a contributing author in recently published books "The Black Female Leader," "The Professional Black Woman" and full author of "Marketer's of Tomorrow: A Step by Step Toolkit for Inbound Marketing". Ty was a two time Olympic Trials qualifier in track and field for the 800 meters in 2004 and 2008 and loves reading science fiction, writing and having brunch. 

 
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Conner Huber | Chief Strategy Officer, mcgarrybowen

Conner Huber, chief strategy officer at mcgarrybowen, is passionate about strategy that leads to transformative creative ideas. That passion has helped create iconic work like the Nike Olympics “Find Your Greatness” campaign and the first-ever global strategy for Chevrolet “Find New Roads”. 

After growing up in a small town in Wisconsin, Conner has lived and worked in Minneapolis, Boston, Boulder, Portland and Detroit. She now works in Manhattan, but calls Brooklyn home.

Conner started her career, a wide-eyed English Lit grad, as a planner at Fallon. She has been lucky enough to spend her career surrounded by some of the best creative minds in the business. Prior to mcgarrybowen, Conner led strategy at the New York outpost of Goodby, Silverstein and Partners. She has also held positions at Wieden and Kennedy, Crispin, Porter + Bogusky, Modernista and at Commonwealth//McCann. 

With a curious nature and passion for problem solving as the constant, Conner has worked on a wide range of clients: global, household names to hungry start-ups. From Burger King to The New York Post, Comcast to The Gates Foundation, Conner has found that regardless of category or size, all brands benefit from a strong strategic foundation.  

Conner loves coming in to work because of the brilliant, creative people she gets to work with every day. If you don’t find her at mcgarrybowen, she’s probably running around after her troublemaker kids, with her equally troublemaker partner, Matt.

 
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Dominica Ribeiro | Head of Institutional Marketing, North America, State Street Global Advisors

Dominica is Head of Institutional Marketing, North America at State Street Global Advisors – the world’s third largest asset manager. Dominica is responsible for overall marketing strategy, execution and implementation of integrated marketing plans across a range of channels that align to the needs of the institutional business, and support both brand building and revenue generating initiatives. Overall strategy focuses on the promotion of State Street’s thought leadership, investment strategies, and gender diversity initiatives – notably, the Fearless Girl installation on Wall Street in New York City.

Prior to joining State Street, Dominica was a Senior Manager within the institutional marketing group at Financial Engines.  Preceding that, Dominica was a Vice President of Marketing at Fidelity Institutional Asset Management. She started her career at Putnam Investments and has been working in financial services since 1995.

Dominica has a M.S. with honors in Business Management from Lesley University. She is a member of 100 Women in Finance as well as the Women in Pensions Network.

 
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Jenny Rooney | Editor, Forbes CMO Network

A business journalist for more than 20 years, Jenny is editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Interview Series; developed the ongoing Forbes CMO University Alumni Series, which connects marketing practitioners with marketing academics and students; serves on the advisory team for the ANA's CMO Talent Challenge; annually oversees development of the Forbes 30 Under 30 in Marketing and Advertising list; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit. 

She also serves as co-host of Wharton Business Radio’s “CMO Spotlight” show on SiriusXM.

Jenny was one of six Irish America Power Women inductees in 2018, and she was named one of the Top 20 Women in Marketing by Agency Spotter in 2017. 

She is a member of the Leadership Council of the Media for Social Impact Summit; a member of the 2017 Midas Executive Jury; and a member of the CMO Outlook Advisory Board.

Jenny's career experience includes editorial posts at premier business publications such as Advertising Age, Sales & Marketing Management, Business 2.0 and Chief Executive. 

A recipient of the Jesse H. Neal National Business Journalism Award, her areas of focus have included marketing, advertising and sales; leadership and management issues; digital and emerging media; and talent development. She serves as a guest speaker, panelist and moderator at industry events and has provided commentary for various media outlets. 

Jenny received a Master of Science degree in magazine journalism from Ohio University’s E.W. Scripps School of Journalism in 1994 and a Bachelor of Arts degree in English Literature/Creative Writing from Miami University in 1992.

 
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Mike Ruby | Chief Content and Experience Officer, Stein IAS

Passionate storyteller. Pop culture geek. Digital neurotic. Diet Dr. Pepper addict. Just a few of the ways to describe the multifaceted guy in glasses who spearheads Stein IAS’ global content and experience practice. In his position, Michael also serves as Stein IAS Americas’ executive creative director. With two decades of experience as a writer, director, strategist and performer, Michael is on a mission to help B2B brands of all kinds embrace cutting-edge creative technology to power their marketing and customer experience. Over the past several years, Michael has proudly helped drive results-driven, award-winning initiatives for clients including Boeing, Oracle, Merck, CBOE, Korn Ferry and Western Union – and helped lead Stein IAS to be honored as ANA Business Marketing Agency of The Year the past three years.  

 
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Liz Taylor | Chief Creative Officer, FCB Chicago

Liz Taylor is an award-winning, unique creative leader, with a relentless drive for creative excellence and a commitment to strong collaboration across all agency disciplines. As chief creative officer of one of the largest offices of FCB, an Interpublic Group global creative ad agency, Liz oversees teams working with a diverse group of marketers, including Michelob Ultra, Bud Light, Illinois Council Against Handgun Violence (ICHV), Fiat Chrysler, Glad, Valspar, Boeing and Comcast.

Liz’s leadership has led to numerous impactful and industry-changing campaigns, including the agency’s work on the ICHV’s “Teddy Gun” initiative, Radio Flyer and Archer, a new line of men’s grooming and household products, which collectively garnered 12 Cannes Lions in 2017. 

Over the course of her career, Liz has worked with marketers spanning Kimberly-Clark, Morton Salt, Pinnacle Vodka, S.C. Johnson and Dove, and her work has earned some of the industry’s top accolades, including Cannes Lions, One Show and Clio awards.

Most recently, Liz was recognized for powering change through creativity by being named to Ad Age’s “Women to Watch,” as well as being selected as an Adweek Creative 100 honoree. In 2016, Liz encouraged FCB Chicago to join Free the Bid, and now, 95% of the agency’s bids include a female director. In 2017, she served as an inaugural judge of the Athena Advertising Awards, held in conjunction with the 3% Movement, and is currently working with the organization to help drive and create more talent and culture initiatives. Additionally, Liz signed on to the Time’s Up/Advertising movement this year to help address inequality in the workplace.

Prior to joining FCB Chicago, Liz spent four years transforming the digital practice at Ogilvy & Mather as the agency’s Executive Creative Director of North America Digital + Social.

A Chicago native – with her husband, two teenagers and Goldendoodle – Liz is a proud graduate of the University of Wisconsin and Portfolio Center. When she’s not writing for work, she’s writing a memoir that she hopes will one day be published.

 
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Judith Toland | VP, Chief Marketing Officer, Life Fitness

Judy Toland is the VP, Chief Marketing Officer for Life Fitness, joining the global leader in fitness equipment in April 2018. As a member of the executive team, she is responsible for all marketing activities for the company’s six brands distributed to more than 160 countries. She leads a global team that is responsible for all marketing & brand strategy, product & segment marketing, digital marketing/lead generation, market research and analysis, communications & advertising, public relations, tradeshow and event management, and the inhouse creative agency.   

Prior to her current role, Judy was the Global Head, Customer and Strategy Office for Wells Fargo Commercial Distribution Finance (CDF). She was responsible for all customer and strategy activities for the largest global inventory finance business ($46B), with customers in over 60 countries. She led a global team responsible for all Product Strategy, New Product Introduction, Salesforce Effectiveness (Commercial Excellence, CRM, Digital Lead Gen Campaigns), and Customer Experience.

In 2015, Judy was appointed the Global Chief Marketing Officer for CDF, which included all the responsibilities above, plus Cross Sell, Product Marketing, Tradeshows and Events, Communications, and PR. From 2014 to 2016, Judy was the Commercial Leader, Electronics and Appliances for GE Capital, CDF. This P&L sales leadership role was responsible for all aspects of originating new and retention of existing, vendors, dealers, and industry buying groups relationships in the electronics, appliances, and furniture industries (4,000+ dealers, $5.3B). 

In 2012, Judy was appointed the first ever Customer Experience Leader for GE Capital, CDF. In this hybrid marketing and sales role, Judy was responsible for delivering best in class service at all CDF customer touch points while acquiring actionable voice of the customer feedback.

In Dec 2010, she was promoted to CDF Business Intelligence Director. In that role she was responsible for the development and execution of CDF’s digital, online data and analytics strategy.

Judy joined GE in June of 2007, as a Marketing Leader for the Diversified Products Group. 

Judy has a BS in Chemical Engineering from Northwestern University and an MBA in Marketing from the University of Michigan- Dearborn. She started her career as a Process Engineer at Monsanto Company. Judy also held engineering, marketing, and sales leadership positions at Ford Motor Company and Visteon Corporation in the automotive industry.

 
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Dara Treseder | Chief Marketing Officer, GE Ventures & GE Business Innovations, GE

Dara Treseder is the Chief Marketing Officer for GE Business Innovations & GE Ventures. She leads the global marketing organization driving demand generation, brand, digital strategy, and partnerships. She is also responsible for Marketing Excellence and Innovation Solutions across GE. Prior to joining GE, Dara led global marketing & growth for business units at Apple and Goldman Sachs. She is also the co-founder and former CEO of NeuBridges, a marketing and innovation consulting firm that has supported 1,000+ entrepreneurs and executives across 54 countries. A champion of global health and women’s issues, Dara serves on the board of directors of the Public Health Institute. She was recently named one of the “30 Inspirational Women to Watch in Tech” by Inc. magazine and a “Woman to Watch” by Ad Age. Dara holds an MBA from Stanford and a bachelor’s degree from Harvard.

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Allison Knapp Womack | SVP & Chief Marketing Officer Enterprise Community Partners

Allison is a marketing executive with over 20 years of experience in advancing business outcomes for leading brands around the globe. She is currently SVP and Chief Marketing Officer at Enterprise Community Partners, a proven and powerful nonprofit that improves communities and people’s lives by making well-designed homes affordable. As CMO, Allison leads a team charged with telling powerful stories, analyzing data, and transforming insights into creative business strategies that enhance donor and partner relationships to advance Enterprise’s mission.

Previously, as a senior leader at Omnicom’s business communications firm Doremus, Allison oversaw global client engagements across the globe and brought insight into the complex business challenges of companies across a range of sectors. Allison has also held senior positions at leading advertising and communications firms including Ogilvy, Y&R and Wunderman, working on iconic brands such as American Express, DuPont, Johnson & Johnson, and AT&T. She has led successful marketing strategies for issue- awareness campaigns throughout her career and worked extensively with non-profit organizations including Good360, CFA Institute and Underwriters Laboratories.

Allison, a New York native, holds an MBA from New York University and received her B.A. cum laude in Political Science and French from Mount Holyoke College. She serves on several nonprofit boards including ANA Business Marketing of New York; Make Room, an organization dedicated to ending the rental housing crisis in America; and Plan International USA, working in more than 50 developing countries to end gender inequality and poverty. Allison lives in Brooklyn, New York, with her husband and has two college-age daughters who have taught her more than any of her degrees.