2018 Fall Regional Conference

Leadership Journeys: A Conversation with Women who are Reinventing Marketing and Success.

 

friday, september 28

8:30 AM – 2:30 PM EDT
Ogilvy Theater
636 11th Avenue
New York, NY

View Map

#PersistAndLead

Persistence and hard work. Historically, “making it” as a female in marketing (and any business discipline, really) has taken even more than this. The talented women that have broken through are redefining what it is to be a leader on their own terms – and are reinventing how successful marketing is made in the process.

Now, with movements such as #MeToo shifting the power dynamic, the barriers are beginning to break down, enabling more women to rise to the top. So, what happens next – and how can we all take advantage?

On September 28th, join us to find out at ANA Business Marketing NYC’s 7th Annual Regional Conference, Leadership Journeys: A Conversation with Women who are Reinventing Marketing and Success. Our acclaimed and accomplished speakers will share how unique perspectives have helped them achieve success – and change marketing as we know it. One of the premier marketing events of any year, ANA Business Marketing NYC’s Regional Conference has particular importance and impact as never before. Reserve your place now

Agenda

  • 8:30 - 9:00 AM: Registration, Breakfast & Networking

  • 9:00 - 9:05 AM: Welcome

    • Tom Stein, Chairman and Chief Client Officer, Stein IAS; President, ANA Business Marketing NYC

  • 9:05 - 9:10 AM: Introduction

    • Allison Knapp Womack, SVP & CMO, Enterprise Community Partners

  • 9:10 - 9:40 AM: Session 1

    • Leading Forward

    • Beth Comstock, Author, Former Vice Chair, GE

  • 9:40 - 10:15 AM: Session 2

    • How “Fearless Girl” Gave Rise to Greater Gender Diversity

    • Dominica Ribeiro, Head of Institutional Marketing, North America, State Street Global Advisors

  • 10:15 - 10:20 AM: Are We There Yet?! A Look at How Far We’ve Come

    • ANA BMNYC Board Advisors

  • 10:20 - 10:55 AM: Session 3

    • The Journey is the Destination: Perspectives on Leading, Growing and Succeeding.

    • Jenny Rooney, Editor, Forbes CMO Network (Moderator)

    • Adrienne Fasano, Chief Marketing Officer, Cushman & Wakefield

    • Tyrona Heath, Global Lead, Agency and Partner Education, LinkedIn

    • Judith Toland, VP, Chief Marketing Officer, Life Fitness

  • 10:55 - 11:25 AM: Session 4

    • View from the Valley

    • Dara Treseder, Chief Marketing Officer, GE Business Innovations & GE Ventures, GE

  • 11:25 - 11:40AM: Break & Refreshments

  • 11:40 AM - 12:15 PM: Session 5

    • Why Who You Invite – or Don’t Invite – to the Marketing Table Matters

    • Liz Taylor, Chief Creative Officer, FCB Chicago

  • 12:15 - 12:20 PM: Are We There Yet?! Taking the Steps Towards Diversity, Inclusivity & Good Taste

    • ANA BMNYC Board Advisors

  • 12:20 - 12:50 PM: Session 6

    • Where Do We Go from Here? A New Generation of Leaders on Women, Men and Work.

    • Michael Ruby, Chief Content and Experience Officer, Stein IAS (Moderator)

    • Michael Todd Cohen, Editor in Chief, Industry Marketing Content, IBM

    • Liana Guzmán, Chief Operating Officer, Blockchain

    • Conner Huber, Chief Strategy Officer, mcgarrybowen

  • 12:50 - 1:20 PM: Session 7

    • Climbing the Non-Linear Leadership Ladder

    • Toni Clayton-Hine, Former SVP, Chief Marketing Officer, Xerox

  • 1:20 - 1:30 PM: Closing Remarks

    • Tom Stein, Chairman and Chief Client Officer, Stein IAS; President, ANA Business Marketing NYC

  • 1:30 - 2:30 PM: Lunch, Cocktails & Networking – Ogilvy Rooftop

See full agenda here


Speakers

 Beth Comstock  Author, Former Vice Chair GE   SEE BIO

Beth Comstock

Author, Former Vice Chair GE

SEE BIO

 Toni Clayton-Hine  Former SVP, Chief Marketing Officer, Xerox Corporation   SEE BIO

Toni Clayton-Hine

Former SVP, Chief Marketing Officer, Xerox Corporation

SEE BIO

 Dominica Ribeiro  Head of Institutional Marketing, North America, State Street Global Advisors   SEE BIO

Dominica Ribeiro

Head of Institutional Marketing, North America, State Street Global Advisors

SEE BIO

 Liz Taylor  Chief Creative Officer, FCB Chicago   SEE BIO

Liz Taylor

Chief Creative Officer, FCB Chicago

SEE BIO

 Dara Treseder  Chief Marketing Officer, GE Ventures & GE Business Innovations, GE   SEE BIO

Dara Treseder

Chief Marketing Officer, GE Ventures & GE Business Innovations, GE

SEE BIO

 Michael Todd Cohen  Editor in Chief, Industry Marketing Content, IBM   SEE BIO

Michael Todd Cohen

Editor in Chief, Industry Marketing Content, IBM

SEE BIO

 Adrienne Fasano  Chief Marketing Officer, Cushman & Wakefield   SEE BIO

Adrienne Fasano

Chief Marketing Officer, Cushman & Wakefield

SEE BIO

 Liana Guzmán  Chief Operating Officer  Blockchain   SEE BIO

Liana Guzmán

Chief Operating Officer

Blockchain

SEE BIO

 Tyrona (Ty) Heath  Global Lead, Agency and Partner Education, LinkedIn   SEE BIO

Tyrona (Ty) Heath

Global Lead, Agency and Partner Education, LinkedIn

SEE BIO

 Conner Huber  Chief Strategy Officer, mcgarrybowen   SEE BIO

Conner Huber

Chief Strategy Officer, mcgarrybowen

SEE BIO

 Jenny Rooney  Editor, Forbes CMO Network   SEE BIO

Jenny Rooney

Editor, Forbes CMO Network

SEE BIO

 Mike Ruby  Chief Content and Experience Officer, Stein IAS   SEE BIO

Mike Ruby

Chief Content and Experience Officer, Stein IAS

SEE BIO

 Judith Toland  VP, Chief Marketing Officer, Life Fitness   SEE BIO

Judith Toland

VP, Chief Marketing Officer, Life Fitness

SEE BIO

 

Moderator

 Allison Knapp Womack  SVP & Chief Marketing Officer, Enterprise Community Partners   SEE BIO

Allison Knapp Womack

SVP & Chief Marketing Officer, Enterprise Community Partners

SEE BIO

 

Sponsors

ANA Business Marketing NYC Board Underwriters