2019 NY Regional Conference

MAKE MARKETING MATTER MORE

A CONFERENCE. A MEETING OF MINDS. A MOVEMENT.

 

friday, september 27
8:30 AM – 2:30 PM EDT
Ogilvy Theater
636 11th Avenue
New York, NY

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#MAKEMARKETINGMATTER

You hear it: the constant drumbeat. You feel it: the rising expectations. You know it to be true: the need for marketing to matter…more. The need for marketers to expand their ambition, capacity and skillset. To transform ahead of markets and in sync with technology. To act boldly and decisively in the face of growth challenges. To create differentiated customer experiences when product differentiation is tissue thin. And, you’re ready: to know more, go deeper, and prove it all with data. To undertake more and accomplish more, taking on wide-ranging roles as strategists, data scientists, technologists, creative thinkers and social contributors. If your aim is to take marketing from good to great, if you care about this agenda deeply and personally, there’s a conference for you. The 8th Annual ANA NYC Regional Conference: Make Marketing Matter More.

This is the first conference entirely focused on this powerful purpose — featuring speakers and brands whose ethos and work vividly reflect it. On September 27, join superstars and rising stars to explore how marketing can and must matter more. 
Reserve your place now

Agenda

  • 8:30 – 9:00 AM Arrival, Breakfast & Networking

  • 9:00 - 9:05 AM Welcome

    • Tom Stein, Chairman and Chief Client Officer, Stein IAS; President, ANA Business Marketing NYC

  • 9:05 – 9:10 AM Introduction

    • Toni Clayton-Hine, Chief Marketing Officer, EY

  •  9:10 – 9:45 AM Session 1

    • Purpose and Passion Matter: Digging In with Brand Purpose and Growth
      Victoria Morrissey, Global Marketing & Brand Director, Caterpillar

  • 9:45 – 10:20 AM Session 2

    • Balance Matters: The Open-and-Shut Case for Creative Reinvestment
      Rishi Dave, Chief Marketing Officer, Vonage
      Jay Pattisall, Principal Analyst, Forrester

  • 10:20 – 10:55 AM Session 3

    • Growth Matters: A Strategy for Growth During Unprecedented Disruption
      Audrey Melofchik, President, DDB NY
      Kerry Sullivan, VP of Marketing and Customer Strategy, U.S. Skin Health, Johnson & Johnson Consumer Health

  • 10:55 – 11:10 AM Break & Refreshments 

  • 11:10 – 11:45 AM Session 4

    • Transformative Creativity Matters: If Advertising Was Invented Today, How Would We Do It?
      PJ Pereira, Creative Chairman & Co-Founder, Pereira O’Dell  

  • 11:45 AM – 12:20 PM Session 5

    • Culture and Values Matter: Defining Our Heightened Responsibility as Marketers
      Elizabeth Bamonte, Global Digital Leader for Industry Marketing, IBM
      Tonya Garrett, Head of Independent Agencies, North America, LinkedIn 

  • 12:20 – 12:50 PM Session 6

    • Risk Taking Matters: Go Bold or Go Home: The Risks and Rewards of Breakthrough Work
      Chris Duffey, Strategic Development Manager, Adobe
      Allison Knapp Womack, Chief Marketing Officer, Enterprise Community Partners 

  • 12:50 – 1:25 PM Session 7

    • Courage Matters: Putting an Entire Industry on Notice
      Erin Johnson, Change Agent, Speaker, (Former CCO, J. Walter Thompson)
      Nat Ives, Editor, CMO Today, The Wall Street Journal

  • 1:25 – 1:30PM Closing Remarks

    • Tom Stein, Chairman and Chief Client Officer, Stein IAS; President, ANA Business Marketing NYC

  • 1:30 – 2:30 PM Lunch, Cocktails & Networking – Ogilvy Rooftop

See full agenda here.


SPEAKERS

Beth Bamonte   Global Digital for Leader Industry Marketing IBM   SEE BIO

Beth Bamonte

Global Digital for Leader Industry Marketing
IBM

SEE BIO

Rishi Dave   Chief Marketing  Officer Vonage   SEE BIO

Rishi Dave

Chief Marketing
Officer
Vonage

SEE BIO

Chris Duffey   Strategic Development Manager Adobe   SEE BIO

Chris Duffey

Strategic Development Manager
Adobe

SEE BIO

Tonya Garrett   Head of North American Independent Agencies, LinkedIn   SEE BIO

Tonya Garrett

Head of North American Independent Agencies, LinkedIn

SEE BIO

 
 
Nat Ives   Editor, CMO Today The Wall Street Journal   SEE BIO

Nat Ives

Editor, CMO Today
The Wall Street Journal

SEE BIO

Erin Johnson   Change Agent, Speaker, Marketing Executive, Mom   SEE BIO

Erin Johnson

Change Agent, Speaker, Marketing Executive, Mom

SEE BIO

Audrey Melofchik   President DDB NY   SEE BIO

Audrey Melofchik

President
DDB NY

SEE BIO

Victoria Morrissey   Global Marketing & Brand Director Caterpillar   SEE BIO

Victoria Morrissey

Global Marketing & Brand Director
Caterpillar

SEE BIO

 
 
Jay Pattisall   Principal Analyst Forrester   SEE BIO

Jay Pattisall

Principal Analyst
Forrester

SEE BIO

PJ PEREIRA   Creative Chairman &  Co-Founder Pereira O’Dell   SEE BIO

PJ PEREIRA

Creative Chairman &
Co-Founder
Pereira O’Dell

SEE BIO

Tom Stein   Chairman and Chief Client Officer, Stein IAS President, ANA Business Marketing NYC   SEE BIO

Tom Stein

Chairman and Chief Client Officer, Stein IAS
President, ANA Business Marketing NYC

SEE BIO

Kerry Sullivan   VP of Marketing and Customer Strategy, U.S. Skin Health Johnson & Johnson Consumer Health   SEE BIO

Kerry Sullivan

VP of Marketing and Customer Strategy, U.S. Skin Health
Johnson & Johnson Consumer Health

SEE BIO

 
 
Allison Knapp Womack   SVP & Chief Marketing Officer Enterprise Community Partners   SEE BIO

Allison Knapp Womack

SVP & Chief Marketing Officer Enterprise Community Partners

SEE BIO

MODERATOR    Toni Clayton-Hine   Chief Marketing Officer EY Americas   SEE BIO

MODERATOR

Toni Clayton-Hine

Chief Marketing Officer
EY Americas

SEE BIO